The brief

Increase community engagement across AfterShokz’s social media platforms using key influencers

Case study header image

The top line

30+ pieces of content generated from influencers on the day (over 500k impressions)

21% engagement (AfterShokz channel)

3,000+ Instagram story views (AfterShokz channel)

Full page coverage of the event in Runner’s World

Our approach

An experiential 5k run in Regents Park with influencers, journalists and #ShokzSquad members

Piggybacking on one of 2018’s hottest trends (Plogging) to collect as much rubbish as possible while running