The brief

In partnership with Google, drive brand and product awareness across social channels, showcasing the voice assistant and audio capability of JBL speakers

Case study header image
Case study header image

The top line

70+ million impressions on social media and radio

600+ posts on Instagram from the event

200+ guests including celebrities, influencers, media, customers and corporate attendees

Our approach

Created terrifying, multi-room experience for guests that featured contortionists, dominatrices and a DJ set.

Primarily targeting influencers and the media as well as a competition for fans

Check out the official aftermovie here.